Personalities including Candice Carty-Williams, Arizona Muse, Kelly Knox and Anna Shaffer have teamed up to front the Circular Chic campaign for environmental NGO Canopy, which aims to 'explore the ways the fashion and packaging sector can address the growing crisis' of unsustainable fashion.

The celebrities, who all 'sit at the intersection of fashion and environmental activism', feature in a series of campaign images wearing apparel made from recycled materials and scraps which would usually be thrown away, and model Arizona Muse commented 'Deforestation is one of fashion’s dirtiest secrets. Next gen solutions, like those that Circular Chic presents, take the materials our society has been wasting and use them to make new fashion fabrics and the paper packaging they’re delivered in – reducing waste, saving forests, and keeping you fashionable'.